French luxury fashion house Longchamp officially opened its 'Le Village Longchamp' pop-up store at Lotte Department Store Avenuel in Jamsil on November 11.

At the opening event of the 'Le Village Longchamp' pop-up store, attendees including Kim Se-jeong, SHINee's Key, Red Velvet's Irene, Jo Yu-ri, and NMIXX's Sullyoon & Jiwoo enjoyed the pop-up's ambiance while experiencing Longchamp's new product lineup and winter-exclusive accessories. They also added to the event's excitement by exploring various photo spots within the warm, Parisian-inspired space.

Kim Se-jeong exuded elegance with her stunning beauty, wearing a white jacket and skirt paired with a red mini bag. Jo Yu-ri, in a brown dress with a Le Roseau clutch, displayed a calm and mature charm, contrasting her usual lively image.

NMIXX's Sullyoon and Jiwoo showcased a lovely visual with different styles of dresses matched with Le Roseau top handle bags. Key and Irene, true fashionistas of the idol world, incorporated Longchamp's items into their own unique styles, displaying exceptional fashion sense.

This pop-up, which attracted a continuous stream of celebrities, was set up to celebrate the launch of Longchamp's 2026 Spring Collection 'Cocooning on Ice.' It was designed with a 'Longchamp Winter Village' concept, offering a modern reinterpretation of Paris's romantic winter.

The 2026 Spring Collection, showcasing the relaxed vibe of the new season, features cozy knits, soft textures, and sophisticated cream-toned items, capturing the essence of a Parisian's daily life with flair.

Running from November 11 to 30, this pop-up is an inviting space inspired by a Parisian Christmas market. It offers gourmet elements that enhance the winter mood, such as warm coffee, chocolate drinks, cookies, and hot chocolate spoons. Visitors can also explore a selection of Longchamp's bags and accessories, along with holiday season gift recommendations.

In particular, a collaboration with artisanal chocolate brand '17 Degrees' offers hot chocolate made with Valrhona premium chocolate, with a 'hot chocolate topping bar' where visitors can choose from a variety of toppings like marshmallows and chocolate chips. Additionally, special pop-up exclusive promotions such as leather hot stamping services and customizable keyrings are available, providing customers with a unique experience.

The 'Le Village Longchamp' pop-up store can be pre-booked through Longchamp's official website and KakaoTalk channel, with various experiential programs and events scheduled to take place throughout the pop-up period.